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Audiences
Saved segments built from attributes, scores, recency and value, feeding campaigns and automations.
WHAT IT DOES
Audiences
Audiences are saved segments built from any combination of attributes, scores, recency and value, so you can target the same group repeatedly without rebuilding a filter.
Every audience feeds directly into Campaigns and Automations, so a segment defined once can trigger a journey, a call list or a report.
FEATURES
What's included.
- Segment by attribute, score, recency or value
- Reusable, saved segments
- Direct feed into campaigns and automations
- Live counts as criteria change
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