PARTNER PROGRAMME
Start a software business tonight.
Turn on a white-label studio, put your brand on it, set your own prices. Your clients sign up on your storefront, pay your Stripe account, and log into software with your name on it. They never see us. You keep the difference.
- No setup fee
- No minimum clients
- No exclusivity
- Cancel any time
Studio Growth
$79per user / month · your pricing
Clients
18
Sites live
24
MRR
$4.2k
Your logo · Your colours · Your domain
Platform
$20per user / month · our pricing
Clients
18
Sites live
24
MRR
$4.2k
Standard product · Our brand
Slide to compare
YOUR PRICING
Wholesale in, your retail out.
Set a price for every module you resell — the margin is yours.
Your wholesale cost
$20/ seat
One flat seat covers every module. We take that seat cost plus 10% of the margin you add — the other 90% is yours.
- 1You pay $20 / seatYour wholesale cost
- 2You set the priceYou decide what your clients pay
- 3We take 10% of the marginOn a $50 price that's $20 + $3
- 4You keep the rest90% of everything above wholesale
Set your client pricing
Drag the sliders to see your margin update in real time.
Client pays
$59 /mo
Client pays
$65 /mo
Client pays
$39 /mo
Your potential monthly margin
$92.70 per client / month, after our 10% share
You're the merchant of record, not us.
Own the payments, the brand, and the customer relationship — while using the platform under your name.
WHY THIS IS DIFFERENT
You're the merchant of record
Payments go directly to your Stripe account. You own the customer relationship.
Total brand isolation
Your clients see your logo, colours, domain and studio name, not PenguinPilot.
Your own legal terms
Use your own terms of service and privacy policy across the client experience.
The product demos itself
Send prospects a rebuilt version of their own site before the first conversation.
HOW YOU MAKE MONEY
From nothing to a paying client.
- 1
Sign up
Create your account and switch on the reseller studio. Name it, pick a palette, and we generate your logo and favicon.
- 2
Set your pricing
You buy at wholesale and choose the retail price for every module. Whatever sits above wholesale is yours to keep.
- 3
Set your terms & conditions
Upload your own terms of service and privacy policy. Clients accept your documents, tracked and timestamped.
- 4
Sign up your first customer
Send them to your storefront or embed your widget. They pick a plan and onboard entirely under your brand.
- 5
Get paid directly
Clients subscribe on your own Stripe account. The money lands with you first — we only take the wholesale seat cost.
WHAT YOU RESELL
Every module, priced by you.
Sites
AI-rebuilt site, hosting, editor, SSL, forms
- AI rebuilder
- Visual editor
- Hosting
- SSL
- Custom domain
- SEO & audit
- Forms
- Listings
You set the price
One-off build fee + monthly, both yours to set
Social
Calendar, captions, publishing, inbox, reviews
- Calendar
- Composer
- AI captions
- Publishing
- Comments & mentions
- Google Reviews
- Multi-brand
You set the price
Monthly per brand, yours to set
Studio
Full video pipeline
- Writing room
- Recording
- Podcast mode
- Timeline editor
- Approvals
- Scheduling
- Export
You set the price
Monthly per brand, yours to set
CRM
All 28 modules
- Contacts
- Pipelines
- Leads
- Auto-Prospector
- Email inbox
- Marketing emails
- Audiences
- Forms
- Calendar & bookings
- Automations
- Digisign
- Training
You set the price
Per user per month, yours to set
Domains
Registration and renewal
- Registration
- Renewal
- DNS
- SSL
- Your markup
You set the price
Your markup stacks on top of the platform markup
WHITE LABEL
Every place a client could see who's really behind this.
Websites for local business, built in a day.
WHAT THE CLIENT SEES
Your storefront, completely yours.
Your studio name, logo, palette, hero style, pricing and offer pop-up appear throughout the storefront.
- Your logo and palette
- Your pricing and offers
- Your domain and business identity
Neutral fallback. Never PenguinPilot.
If your branding is not configured, client-facing surfaces fall back to a neutral identity rather than PenguinPilot.
Only infrastructure stays ours.
Platform status, infrastructure and platform-wide policies remain behind the scenes and are not client-facing.
QUESTIONS
The obvious objections.
No. Dashboards, login screens, password resets and transactional emails all carry your studio branding, or a neutral fallback if you haven't finished setting it up. Your terms, your privacy policy, your name on the invoice.