Lord Grimfeather is the old guard — the embodiment of gatekeeping, tradition, and exclusivity. He represents an older way of posting on social media, those who once ruled the skies. Where being seen on social media belonged to those it came natural to, or those who could afford it. The established, the powerful, the ones with resources and control.

But while Grimfeather guards the skies, he underestimates the ingenuity of those below. Like Captain Chill, with a little creativity and technological support you no longer need to be "good" on social media for your business to be seen.

Penguin Pilot is the rebellion — the skies are for everyone.